Why can’t I see my ad when I search for it on Google?
A question I hear often from clients and other Adwords advertisers is: I can’t see my Ad when I search on Google, Why? Well the most common mistake people make is answered in the question. If you are searching on Google then there are lots of reasons why your ad may not show up, but it does not mean that it is not actually being shown. So first of all, don’t search on Google to see if...
Read MoreNew to Pay Per Click (PPC) Advertising?
Is PPC marketing right for my company? What are the main PPC search engines? Where can I go to learn and get help? The questions are endless and, though we can’t answer them all in one blog post, we’ll do our best to address the main ones for you and hopefully make your first steps that little bit easier. So, let’s start with the most important question: is PPC Marketing right...
Read MoreNew Dimensions tab in Adwords
Google are constantly adding new features to the Adwords interface, and mostly you hear about it when they are released. However, today I noticed a new tab option called Dimensions. Just click on the arrow drop down, at the end of your tabs (see below) Dimensions allows you to view, download and email some basic reports. These reports will not compete with the actual reports center tab, but if...
Read MoreIP and Location Targeting – Does it work?
Search engine technology is improving everyday. The main players – like Google, Yahoo and Bing – are always trying to improve the experience or relevancy of results for their users. However, no matter how much they improve, they are to a certain extent at the mercy of ISPs (Internet service providers) when tailoring search results for each of its searchers. For instance, if you...
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