Pay per click marketing done badly is like having a shop down a back street or in a dark corner of a shopping centre. You might get a few people popping in, but it won’t be long before the closing down signs will be writing themselves.
The difference between the high street and the web is that online anybody can claim prime position, and particularly so with PPC.
how PPC can turn your business around
Most people think that, since pay per click marketing is auction-based, you simply need to place the highest bid and your ad will appear in the number one spot. It’s true that the largest bids can ensure an ad appears at the top of the list.
However, search engines value the people doing the searching as much as any business values its clients, and they want to keep their search results relevant. To increase relevancy they apply a Quality Rating to each advertiser and link this rating to each bid. This means that the more relevant website can pay less and still beat its rival.
Paying less means more profit, and that is exactly what we can offer your business.
The average PPC account is probably underperforming by 40%. So what can Ocatio do to ensure you’re paying less and maximising the potential of your PPC campaign?
pay per click campaign planning
We take the time to get to know your business, thoroughly research your target audience and fully understand your product or service. This allows us to build a list of highly relevant keywords, which we group into relevant themes to ensure each ad is highly relevant and, above all, cost-effective.
keeping your campaign ahead of the competition
Once set up, a new account can make a strong start. However, your competitors won’t stand still so before long you’re likely to see your Cost Per Click (CPC) rise, your Click Through Rate (CTR) drop and your account performance generally go downhill.
To make sure this doesn’t happen, we monitor your account on a daily basis – adding new keywords, optimising your bids, creating new ads, running reports and generally maintaining your account to ensure it consistently reaches its potential. Our specialists will never stop improving your account when it’s in our care.
landing pages, conversions, tracking and reporting
A great campaign will run even better if it’s linked to a great website, so ensuring your website landing pages convert clicks into business is all part of the service. We understand web trends and can enhance your website to ensure users don’t just click the back button.
Every campaign is tracked extensively through costs, revenue, clicks, orders, sign-ups and most importantly conversion rates and return on investment. We constantly run reports and feedback to our clients to keep you fully in the picture. And we also ensure you have full access to your campaign, so you can see for yourself.
so, in summary…
All of our clients’ campaigns are managed to ensure the best possible performance. Everything we do is measured, reported and fed back to you as the client. Working to goals, we ensure you are getting full value for money at every stage.
If you’d like more information on our PPC campaign management service, please take the time to download and read our brochure. And if you have any questions or would like to hear more about what Ocatio can do for your business, we’d love to hear from you.
