If you’re interested in talking to Ocatio about your PPC, the chances are you’re in one of two positions: either you’re completely new to Pay Per Click marketing but you’re keen to increase traffic to your site; or you already have a PPC account – managed by you or a third party – but you feel it’s just not performing as it should.

Regardless of which camp you’re in, Ocatio can help you.

Already have an account?

Many of our clients already had a PPC account before they came to us – either managed in-house or with the help of a PPC agency – but felt it just wasn’t reaching its potential.

A lot of companies find managing a PPC campaign is just too great a drain on their time and they don’t feel they have the expertise to fully capitalise on it. Others are dissatisfied with the service they’re receiving from their current PPC management company, maybe feeling they’re being overlooked in favour of other clients or having the wool pulled over their eyes in terms of account performance and fees.

Whatever your reasons, there’s usually plenty of room for improvement in your account.

….Or new to PPC?

If your company is new to PPC, you’ll be pleased to hear that getting started with Ocatio couldn’t be simpler. We set up your account for you and even give you an £80 AdWords voucher to help get you going! Having the experts on board means your account will properly structured from day one, so straight away you’ll be maximising your return on investment and avoiding the many pitfalls that can hinder inexperienced advertisers.

How we work for you

Step 1. If you’re new to PPC, we begin by carrying out an assessment of your business and industry – we look at your website, your products or services and your competitors. This gives us an idea of how much traffic will be available to you, how your account is likely to perform in terms of Cost Per Sale or Conversion and what the best structure would be for your account. And then, assuming you’re happy with our assessment, we’ll discuss and agree a strategy with you and then get down to business.

If you already have an AdWords account, we start by reviewing your account and giving full feedback. We’ll analyse all aspects of your account, as well as taking a look at your competitors and the wider marketplace. This stage is usually an eye-opener for new clients, as they can immediately see where major savings and improvements to campaign performance can be made.

Step 2. Once we’ve investigated your advertising from every angle, we can start putting things right. We start with account building or re-structuring, following the guidelines we’ve agreed with you. This means building a network of dozens to hundreds of ad groups and often thousands of keywords, each with their own ad copy and using every phrase ‘match type’. This is how we make sure your ads stand out from the competition and achieve the optimum Quality Score, and that you get the best value for money with every click.

Step 3. Once these foundations are complete, we can start optimising the account. This usually means continuing to build the account in areas that prove fruitful, and areas that you wish to promote. All the while, we’re watching your account’s performance each and every day, constantly filtering your results to find weaker areas and working on them accordingly. We encourage our clients to use Google Analytics, and we study how potential customers behave on your website and how that can be improved upon. It’s time-consuming, but it brings results and there’s no room for shortcuts when it comes to your marketing.

Finally, we always keep you updated with what we’re doing. We consider ourselves an important part of your business and, as such, we’re keen to keep in close touch with you.

If you’re still making your mind up on PPC, why not have a chat with one of our Analysts or take a look at our brochure in the download centre? And if you’re interested in what we can do for your company, you can take advantage of a FREE account review.