So, is it possible to have calls made to your business show up as phone conversions in Google Adwords. The answer is yes.
What do you need to do to make this work?
You will first need an AdWords account, and secondly a Google Analytics account which is linked to the AdWords account. Thirdly you need a phone provider. The AdWords and Analytics accounts are freely available and very simple to set up. However, choosing the right kind of phone provider is key to the whole process. To be able to track phone calls you need to have a unique phone number for every person who lands on your website, in the same way that you would track a web enquiry using cookies which are unique to each person who visits your website. Clearly having a unique number for everybody is silly, if not impossible, to implement yourself, not to mention expensive. However, there are companies out there who can do the job for you at very little cost (if you need to find out more, contact us).
Once set up, how does it work?
Assuming you have everything set up correctly, then you will need to then import the conversion data from Google Analytics. You only need to do this once; however, it is worth noting that as you are importing data from Google Analytics there will always be a delay in the stats (around 2 days). It’s not instant as a web enquiry or lead conversion would be, but still very useful nonetheless for optimising your account.
Benefits
The benefits are fairly clear. You will be able to see exactly which keywords, ad groups or campaigns are sending you the most phone calls, and then optimise your account accordingly. We use call tracking with a number of our client accounts and the results are astounding. Assuming your business generates enough calls to warrant implementing this type of tracking, of course!
If you have any questions or would like more information on how this works, please contact us.
